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ONE-IN-FOUR SMARTPHONERS PREFER DNA-ID OVER PASSWORDS & USERNAMES, SURVEY REPORTS

June 20, 2015

SmartMetric1-300x225“The majority of people who use mobile banking want their mobile devices to instantly recognize them through biometric technology rather than ID authentication such as passwords and usernames.” So states a report called “Mobile Identity – The Fusion of Financial Services, Mobile and Identity,” produced by Telstra, an Australian telecommunications and information services company.

“Consumers no longer believe in just the safety of passwords and usernames. Instead, two-thirds of U.S. consumers think that using biometrics – such as voice, fingerprint, iris and facial recognition – would be more secure and help reduce the risks of fraud.In fact, one in four U.S. consumers would even consider sharing their DNA with their financial institution, if it meant it would make authentication easier and their financial and personal information more secure,” reports Rocky Scopelliti, Global Industry Executive for Banking, Finance & Insurance at Telstra. Read more …

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